Propensity is not enough

Value-driven targeting can help you move beyond predicting customer behavior, to maximizing the value of your efforts

Download the free white paper

Value-driven targeting can answer fundamental questions:

  • What is the probability that an individual will respond given different actions that the company can take?
  • What is the current valuation of the individual's remaining lifetime value?
  • What is the cost of the different actions the company can take?